Summary: It’s easy to see the appeal of the virtual financial advisor business model. You get to work wherever you can put up a laptop and connect to the Internet. You can fill your practice with ideal prospects across the country, not just those who happen to live in your zip code. You can keep […]
11.12.19 | Patrick Brewer, CFA, CPA | 0 CommentsSummary: As we enter the last quarter of 2019, Patrick Brewer does a postmortem analysis on the biggest mistakes and lessons learned from this year. 2019 wasn’t all about mistakes. We have launched a brand new business (Model FA). We’ve supported many advisors on their path to growth. We have added amazing professionals to our […]
10.03.19 | Patrick Brewer, CFA, CPA | 0 CommentsExecutive Summary: Financial advisor content marketing is growing in importance, especially as old Search Engine Optimization (SEO) practices fade away and become ineffective. Great content that speaks directly to the ideal client can help an advisor stand out, form relationships, and built trust — even before the first appointment. However, just publishing a few blog […]
09.26.19 | Natalia Autenrieth, CPA | 0 CommentsSummary: Content marketing can be a powerful tool to connect financial advisors with their ideal prospects, build subject matter expert standing, and reach more people. Unfortunately, keeping up with content generation isn’t easy. There are too many demands on a financial advisor’s time, which pushes blog posts, white papers, and book ideas to the bottom […]
09.12.19 | Natalia Autenrieth, CPA | 0 CommentsSummary: Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray and pray” approach is […]
09.05.19 | Graham Gardner | 0 CommentsAdvisor brand archetypes may sound like an obscure theory from Psychology 101. However, when properly understood and applied, they can hold the ultimate key to building your financial advisor brand and connecting with your ideal clients. In my last post, I talked about the importance of looking beyond surface-level visual design elements (like colors and […]
08.27.19 | Eric Lee | 0 CommentsLooking to start a financial advisor referral program? This article will break down the most common roadblocks that advisors face when creating a referral program. Bonus: Check out the referral request script included at the bottom of this blog. Does asking for referrals as a financial advisor still work? Virtually every advisor gets told, at […]
08.20.19 | Dominique Henderson | 0 CommentsHow do I define a financial advisor value proposition that will get me more clients? Most advisors think that they know the right answer to that question. Obviously, it’s all about sales and marketing! And yes, sales and marketing are important. You can’t grow a business without them. But before sales and marketing can be […]
08.13.19 | Patrick Brewer, CFA, CPA | 0 CommentsTraditional coaching isn’t enough to help financial advisors succeed. Neither is technical training, attending conferences, or reading 3,000-word blog articles from experts. The kind of exponential growth you want requires a special ecosystem. And to find it, advisors should look towards the Silicon Valley and its well-established (and highly effective) start-up culture. Consider this. Silicon […]
08.08.19 | Patrick Brewer, CFA, CPA | 0 CommentsFinancial planning workflows and processes get a bad rep. When advisors think about creating a world-class client experience, their minds usually go straight to technology. How can I automate this step? How can I use integrations to make these two systems talk to each other? With dozens of FinTech solutions in the market, one can […]
08.06.19 | Jason Mirabella | 0 Comments